Release 12 – Web Analytics Support

Web Analytics is a new product that provides a complete web tracking solution – reporting on the entire online customer flow from clicks to lead generation to orders.

It is a tracking tool and reporting solution for Oracle iStore sites, providing seamless integration with the Oracle iStore site management infrastructure. It also tracks Oracle Partner Management and Oracle iSupport set up using the Oracle iStore site infrastructure. All of the reports provided by Oracle Web Analytics work out-of-the-box with these Oracle E-Business Suite sites. Oracle Web Analytics tracks Customer Application pages with no customization required, and then reports on these interactions.

Oracle iStore logs contexts to help Web Analytics track the user browsing pattern in Oracle iStore sites. Some of these contexts and events include:

• Product and Section ID contexts
• Login and logout events
• Cart creation events
• Order placement events

In Release 12 iStore provides the necessary framework support to Web Analytics product for the following features:

• Tracking visits
• Tracking registrations
• Tracking products and sections in the iStore catalog
• Tracking iStore shopping carts
• Tracking iStore order, payment and invoice inquiries
• Instrumentation and categorization of seeded iStore templates to allow the tracking
• Online privacy management for registered and anonymous visitors

Oracle Web Analytics, in combination with Oracle iStore, answers such questions as:

• Which sources bring the most customers, orders and revenue?
• Who are my most profitable online campaign partners?
• What is my conversion funnel?
• Which navigational paths lead to the most conversions?
• Is my online channel profitable?
• Does my online channel have usability issues slowing down the adoption?
• How are my summary traffic statistics (visitors, pages, visits, etc.) changing over time?
• How can I leverage my customer analytics from the web in my multi channel process?